BIT PICKS

Bit Picks is a gaming intelligence platform that merges data analysis with sports prediction. The visual identity blends technological precision with the competitive energy of gaming, using a neon-cyber aesthetic that evokes futuristic interfaces and high-performance dashboards. The brand system is aggressive, confident, and results-driven, communicating expertise and competitive advantage. Neon green (#00FF9D) is the visual core of the brand: it represents precision, real-time data, and success. It contrasts dramatically against pure black backgrounds, creating the feel of a command terminal or trading dashboard. White is reserved for maximum legibility and typographic hierarchy.