Divvy is a web app that splits the bill among friends after dinner or coffee. Take a photo of the receipt, share the link with the group, and everyone taps what they had. Three steps, zero math at the table. The idea Talking about money with friends gets awkward. Divvy turns that moment into part of the fun. The brand behaves like the friend who grabs the receipt, cracks a joke, and makes sure everyone pays their share.
Identity A single electric blue carries the system, paired with a warm cream background. Hand-drawn lines and bold type give it a sticker-like feel that works on a phone screen as well as on a laptop lid. Character The face of the brand is a cat in sunglasses: winking, relaxed, a little smug. He leads a cast of animal characters that show up across the app, social posts, and merch.
