IA Hackathon Perú represents the intersection of technological innovation and collaborative creativity. The visual identity is built on three core pillars: technological minimalism, visual boldness, and functional versatility. The brand conveys professionalism while preserving the disruptive energy that defines hackathons. The alpaca acts as a cultural ambassador, blending Peruvian heritage with technological innovation. Its black-and-white visual treatment reinforces the minimalist aesthetic while maintaining an emotional connection with the audience.
